By its nature, there are less print colors available than screen colors. Ink colors are called “subtractive” because they get darker as you combine them. CMYK Color Model CMYK – For Print MaterialsĬMYK stands for C yan, M agenta, Y ellow, and b lacK, or the standard colors on a printer (although many high quality printers now have more than these 4 colors). If you work in the wrong color setting, your file may not accurately represent the colors you are using. Some programs will automatically set the color setting, but most Adobe products will have you choose the appropriate color setting when starting the project. When you’re starting a project, you want to make sure you have the correct color setting selecter.
Appropriateness – Many fonts have negative associations (Comic Sans, Papyrus, etc.), be sure to use fonts that won’t distract from the content. 
Your Message – What are you trying to convey and how does the font need to fit that? For example, a serious message should have a more formal font, not a decorative font. Your Audience – What type of font does your audience expect you to use? Or what font would connect to the audience you want to reach?. Legibility – Some fonts are easier to read than others, be sure what needs to be read is legible. You need to consider the following when choosing a font. Even better if there are varying levels of line widths (light, regular, demibold, bold, etc.) Having a full font family is helpful when designing - look for regular, bold, and italics. It is best not to use more than two different font families in one layout. Be sure to consider the impact your choice may have on your overall design, including any other fonts you will use.Ĭheck out our recommendations for free font databases here. Fonts make an emotional impression on the viewer at both the conscious and subconscious level. 
A good font will engage the audience and guide their perception of your message. The effectiveness of your message is strongly influences by your choice of font/typeface.
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